Social Media and Strategic Communications Hana S. Noor Al-Deen

ISBN: 9781137287045

Published: June 3rd 2013

Hardcover

264 pages


Description

Social Media and Strategic Communications  by  Hana S. Noor Al-Deen

Social Media and Strategic Communications by Hana S. Noor Al-Deen
June 3rd 2013 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 264 pages | ISBN: 9781137287045 | 3.48 Mb

Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations setMoreSocial Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.



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